// 30 Claude Skills for Sales Professionals

Stop winging it.
Start running protocols.

A complete library of battle-tested Claude skills that handle the hardest parts of selling — from cold outreach to closing. Activate a skill, describe your deal, and ship.

Browse the 30 Skills ↓ Get on GitHub
Claude Code — Sales Protocols
$ /cold-email
→ Loading: Cold Outreach Protocol v2.3
→ Context: Enterprise SaaS, CFO persona, fintech vertical
Research completed — 6 signal triggers found for Acme Corp
Persona mapped — CFO pain points: reporting lag, manual reconciliation
Subject line generated — 3 variants, A/B ready
Email drafted — 87 words, no fluff, CTA on line 1
Follow-up sequence — 3-touch cadence scheduled
✓ Ready to send. Review → send.html
$
The Difference

// Skills don't advise. They execute.

Generic AI gives you a template and wishes you luck. Sales Protocols give Claude a specialized context, your deal data, and a repeatable process — then run it.

Without Protocols

ChatGPT / Generic AI

You describe what you need, AI writes something generic, you spend 20 minutes editing it to sound human and fit the context.

You: "Write me a cold email for a CFO"

AI: "Dear [Name], I hope this email finds you well. My name is [Your Name]..."

→ You: Edit, rewrite, give up, send the old one.
With Sales Protocols

Claude + /cold-email Skill

The skill loads your ICP, persona context, deal stage, and a proven framework. Claude executes. You review and send.

$ /cold-email
Prospect: Sarah Chen, CFO, Acme Corp
Trigger: Series B announcement yesterday

✓ Researched. Framed. Personalised. Done.
✓ 3-touch sequence ready.
Capabilities

// What Sales Protocols handle

Each protocol is a specialized Claude skill with embedded sales methodology, persona frameworks, and output templates. You bring the deal context. The skill does the rest.

Your Deal Context ← you describe this prospect · pain · stage · signals
↓
Sales Protocols Skills ← you're here 30 battle-tested Claude skills
↓
Proven Sales Frameworks MEDDIC · SPIN · Challenger · BANT · Sandler
↓
Outputs That Actually Work emails · decks · objection scripts · proposals · battlecards

Skills are great at:

Prospect research
Signal hunting, trigger events, org mapping, decision-maker identification
Outreach at scale
Personalised emails, sequences, LinkedIn scripts — without sounding like a bot
Deal acceleration
Objection handling, mutual close plans, champion enablement
Meeting prep & follow-up
Discovery frameworks, demo scripts, recap emails that move deals forward
The Library

// 30 Sales Protocols

Each skill is installed in Claude Code with a single command. Invoke it with a / prefix and your deal context. Every output is built around a proven sales methodology.

filter:
// Prospecting
01
/cold-email
Hyper-personalised outreach emails built from trigger events. Includes 3-touch follow-up sequence.
Prospecting
02
/linkedin-outreach
Connection requests and DM scripts that open conversations, not spam folders.
Prospecting
03
/icp-builder
Define your Ideal Customer Profile with firmographic, technographic, and behavioural signals.
Intelligence
04
/account-research
Deep-dive on a target account: org chart, triggers, initiatives, risks, and talking points.
Intelligence
05
/lead-qualify
BANT, MEDDIC, and SPICED qualification frameworks. Score any inbound lead in 60 seconds.
Prospecting
06
/persona-map
Build a detailed buyer persona including pain points, KPIs, objections, and what keeps them up at night.
Intelligence
// Discovery & Demo
07
/discovery-prep
SPIN-based discovery question framework tailored to your prospect's role, industry, and stage.
Prospecting
08
/demo-script
Custom demo narrative connecting your product's features to this specific buyer's stated pains.
Closing
09
/meeting-recap
Post-call summary with next steps, open questions, and a mutual action plan that keeps deals moving.
Nurture
10
/executive-briefing
One-page exec brief for C-suite meetings. Business case framing, financial impact, risk mitigation.
Closing
// Nurture
11
/nurture-sequence
Multi-touch email nurture campaign for deals stuck in evaluation. Value-led, not push-led.
Nurture
12
/champion-enablement
Arm your internal champion with the right language, data, and materials to sell on your behalf.
Nurture
13
/re-engage
Revive ghosted or dead deals with trigger-based breakup emails and new angle messaging.
Nurture
14
/case-study
Draft a customer story optimised for your prospect's industry, role, and key objections.
Nurture
// Closing
15
/proposal-writer
Business case proposal with ROI model, solution narrative, and commercial terms — deal-specific.
Closing
16
/objection-handler
30 common sales objections with Challenger-style responses. Map objection to reframe, evidence, and close.
Closing
17
/mutual-close-plan
Build a shared success plan with the buyer. Milestones, owners, timeline — creates urgency with alignment.
Closing
18
/negotiation-prep
BATNA analysis, concession planning, and anchor-setting strategy for commercial negotiations.
Closing
19
/roi-calculator
Build a deal-specific ROI model. Input their numbers, output a financial case that gets sign-off.
Closing
20
/contract-review
Flag redline risks, summarise key commercial terms, and suggest counter-proposals in plain English.
Closing
// Intelligence
21
/battlecard
Competitive battlecard for any rival. Win themes, landmines, trap questions, and counter-messaging.
Intelligence
22
/win-loss-analysis
Structured analysis of won/lost deals. Patterns, root causes, and playbook adjustments.
Intelligence
23
/signal-hunter
Identify buying triggers: job changes, funding rounds, tech stack shifts, hiring patterns, and more.
Intelligence
24
/social-selling
LinkedIn content strategy and comment frameworks that build authority and generate inbound pipeline.
Prospecting
// Sales Ops
25
/pipeline-review
Structured pipeline analysis. Deal health scores, risk flags, and recommended next actions per opportunity.
Sales Ops
26
/forecast-model
Weighted pipeline forecast with scenario planning. Commit, best-case, worst-case by quarter.
Sales Ops
27
/sales-playbook
Build or update your sales playbook: process, messaging, objections, and qualification criteria.
Sales Ops
28
/territory-plan
Segment and prioritise your territory. Account tiers, coverage model, and quarterly focus areas.
Sales Ops
29
/referral-script
Ask for referrals without it being awkward. Timing frameworks, exact scripts, and follow-up sequences.
Nurture
30
/handoff-brief
Seamless sales-to-CS handoff document. Deal context, commitments made, success criteria, and red flags.
Sales Ops
How It Works

// From deal context to done — in minutes

Sales Protocols are Claude Code skills. No new app to learn. No separate workflow. Just open Claude Code, invoke a skill, and describe your deal.

01

Install Sales Protocols

One command adds all 30 skills to your Claude Code workspace. They live in your .agents/skills/ directory and are always available.

$ npx skills add johnnyarthur888/salesprotocols
→ Installing 30 sales skills...
✓ Sales Protocols installed to .agents/skills/
02

Invoke the right skill

Type / followed by the skill name. Claude loads the full methodology, frameworks, and output templates for that protocol automatically.

$ /objection-handler
→ Challenger-method objection framework loaded
→ What objection are you facing?
03

Describe your deal context

Tell Claude about the prospect, their pain, your product, and the specific situation. The more context you give, the more surgical the output.

Prospect: Head of RevOps at a 400-person SaaS company.
Objection: "We already have a solution for this."
Our product: [Your product]
Stage: End of Q1, trying to close before quarter-end.
→ Run /objection-handler with this context
04

Review, refine, and ship

Claude outputs a complete, ready-to-use response. Review it, tweak the tone, and use it. Iterate with follow-up prompts until it's exactly right.

✓ Objection reframe generated (Challenger-style)
✓ 3 supporting proof points added
✓ Transitional close written
→ Ready. Copy and use in your next call.
The Loop

// Describe → Execute → Review → Ship

You don't need to know the methodology. The skill does. You focus on the deal — what you know about the prospect, the situation, what's at stake. The protocol turns that into output.

You describe the situation
"I've got a call with the CFO tomorrow. They've stalled for 6 weeks. Last touch was a price objection. They're a 250-person fintech. Q1 ends Friday."
Sales Protocol executes
Deal risk assessed — Q1 urgency lever identified
CFO persona loaded — risk aversion, ROI framing
Price objection mapped — reframe: cost of inaction
Call structure built — 3 agenda items, close move

The loop you'll run every day

Invoke → Describe → Execute → Review → Ship
30 battle-tested Claude skills covering the full sales cycle
5 sales methodologies embedded (MEDDIC, SPIN, Challenger, Sandler, BANT)
<5m average time from invoke to ready-to-send output
Who It's For

// Built for reps who close

Sales Protocols are for individual contributors and sales leaders who want to move faster, write better, and outwork the competition without burning out.

Account Executives

Spend more time selling, less time writing. Proposals, emails, and objection scripts in minutes, not hours.

SDRs & BDRs

Personalised outreach at volume. Research, copy, and sequences that actually book meetings.

Sales Leaders

Codify your best plays into skills. Give every rep access to your highest-performing frameworks.

Founders Selling

No SDR team? No problem. Run professional sales processes without hiring a full sales org.

Get Access

$ get-access --sales-protocols

Get the full library of 30 Claude sales skills. Free on GitHub — or enter your email and we'll send the setup guide directly to you.

Star & Clone on GitHub →
Free forever · MIT licence · 30 skills · setup guide included
Option 1: CLI Install Recommended
# Install all skills
$ npx skills add johnnyarthur888/salesprotocols

# Install by category
$ npx skills add johnnyarthur888/salesprotocols --category prospecting
$ npx skills add johnnyarthur888/salesprotocols --category closing
$ npx skills add johnnyarthur888/salesprotocols --category nurture
$ npx skills add johnnyarthur888/salesprotocols --category intelligence
$ npx skills add johnnyarthur888/salesprotocols --category ops

# Install specific skills
$ npx skills add johnnyarthur888/salesprotocols --skill cold-email-b2b objection-bank

# List available skills
$ npx skills add johnnyarthur888/salesprotocols --list

Automatically installs to your .agents/skills/ directory with Claude Code compatibility.

Option 2: Claude Code Plugin
# Add the marketplace
$ /plugin marketplace add johnnyarthur888/salesprotocols

# Install all sales skills
$ /plugin install sales-protocols

Install via Claude Code's built-in plugin system.

Option 3: Clone and Copy
$ git clone https://github.com/johnnyarthur888/salesprotocols.git
$ cp -r salesprotocols/skills/* .agents/skills/

Clone the full repo and copy the skills folder into your project.

Option 4: Git Submodule
$ git submodule add https://github.com/johnnyarthur888/salesprotocols.git .agents/salesprotocols

Add as a submodule for easy updates. Reference skills from .agents/salesprotocols/skills/

Option 5: Fork and Customise
# 1. Fork on GitHub → johnnyarthur888/salesprotocols
# 2. Customise skills for your product, ICP, and market
# 3. Clone your fork into your projects
$ git clone https://github.com/YOUR_USERNAME/salesprotocols.git

Best for teams who want to tailor the skills to their exact sales process.

Option 6: SkillKit Multi-Agent
# Install across Claude Code, Cursor, Copilot, and more
$ npx skillkit install johnnyarthur888/salesprotocols

# Install by category
$ npx skillkit install johnnyarthur888/salesprotocols --category closing
$ npx skillkit install johnnyarthur888/salesprotocols --category prospecting

# Install specific skills
$ npx skillkit install johnnyarthur888/salesprotocols --skill cold-email-b2b discovery-questions

# List available skills
$ npx skillkit install johnnyarthur888/salesprotocols --list

Use SkillKit to install skills across multiple AI coding agents simultaneously.

Or get the setup guide by email:
subscribe --get setup-guide
$ subscribe --email
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